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Emily, Molly and Christina are three women with three different focuses–PR/Business/Networking, Science/Biology/Health and Fashion/Merchandising/Textiles, respectively. Within their specific focuses they have all recognized the power of the Green Movement and have therefore declared the following statement as their final research project question…
How has the media and new technology advanced the Green movement from scientists and activists, to a vast audience in mainstream America?
Within this framework, they will ask:
- What is the science of the Green Movement? Where did it begin? Where was the “spark” in interest? How has it grown to help the medical field? Are hospitals investing in sustainability? How so?
- How has it evolved into the realm of business? Where do we see it the most? How popular is sustainability in the corporate atmosphere? Is it recognized as part of this “New Economy”? How can American Green business trends teach different economies across the globe?
- How has the fashion world responded to this trend? In what way do popular trends among celebrities reflect the Green Movement? How have they helped to create a “buzz”?
We are very excited to study the effects that New Media has had in advancing this specific cause, and hope to realize similar trends throughout our research which can be further applied to new, worthwhile causes.
Sincerely,
Emily, Molly and Christina
I read an article recently talking about the statistical side of “new media”. This make me think about a few things. First off, what exactly “new media” is to me. The dictionary says that new media is a “term meant to encompass the emergence of digital, computerized, or networked information and communication technologies in the later part of the 20th century.” This a great definition but to me new media is even more. Everything that I have had during college is considered new media to most people. My parents don’t get facebook and even my older sister who just graduated has no idea what Twitter is. Hopefully this class will give me a better perspective to exactly what this term means.
Secondly, I got to thinking about the differences between a hypothesis, a theory and a fact. The article said that there were certain “realities” about technology. Are these realities hypotheses, theories or facts? Fact: We are constantly surrounded by media and communication tools. How true. Who else freaks out when they realize they left their cell phones at home and they don’t have it for class? I know I do. So I would argue that we are more than surrounded by technology and communication tools, we are virtually addicted to them.
Lastly, I was pondering the stats behind the omnipresence of technology and media today. It also got me thinking about one of the most important things in my life, my cell phone. One stat said that 73% of American adults had cell phones. This actually shocked me because I don’t know anyone over the age of 16 that DOESN’T own a cell phone. But the fact that the average home has 26 communication devices? Wow. How is that even possible?!
Looking the spread of new media statistically was fascinating for me but I am sure it was boring to others. Check out the article and let me know what you think!
http://www.pewinternet.org/~/media/Files/Presentations/2006/2006%20-%205.9.06%20SOCAP.pdf.pdf
-M
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