GREEN New Media: The Finale

Emily, Molly and Christina are three women with three different focuses–PR/Business/Networking, Science/Biology/Health and Fashion/Merchandising/Textiles, respectively. Within their specific focuses they have all recognized the power of the Green Movement and have therefore declared the following statement as their final research project question…

How has the media and new technology advanced the Green movement from scientists and activists, to a vast audience in mainstream America?

Within this framework, they will ask:

• What is the science of the Green Movement? Where did it begin? Where was the “spark” in interest? How has it grown to help the medical field? Are hospitals investing in sustainability? How so?
• How has it evolved into the realm of business? Where do we see it the most? How popular is sustainability in the corporate atmosphere? Is it recognized as part of this “New Economy”? How can American Green business trends teach different economies across the globe?
• How has the fashion world responded to this trend? In what way do popular trends among celebrities reflect the Green Movement? How have they helped to create a “buzz”?

We are very excited to study the effects that New Media has had in advancing this specific cause, and hope to realize similar trends throughout our research which can be further applied to new, worthwhile causes.

Sincerely,
Emily, Molly and Christina